Every day I receive offers of SEO support from web-savvy developers who seem to love rubbing my nose in the fact that my website ranks down in the dumps of google (and whatever those other search engines are called). Some emails are very polite and others are just rude and shabby. My responses are varied – delete or ignore.
Why? The answer is simple and yet, also a little bit complicated. I don’t want to force it.
Although I’m a prolific hand-maker of things, I lack ambition. I deeply accord with the healer archetype and not the hunter. I reject all that adrenalised hype and pressure of jostling for first place; my head is ill-shaped for the twitter crown of economic rationalism. Some of the hidden costs of top ranking include increased economic scrutiny via targeted attacks from scammers and hustlers and shonks – all of which have had a go at my expense, other websites claiming to stock and sell my products (they don’t) and many disgruntled Americans – ‘where do I get this in the US? or Waddya mean you DON’T ship to the US?’ etc). To which I reply… ‘there’s already so much natural (and *cough* unnatural) perfume in America. Here’s a list of well-considered brands for you to check out…Have a Nice Day’
I need to survive, but I’m not very sales driven. I realise that such a bizarre reluctance runs counter to the capitalist obsession with ‘get-more, have-more and brag-more‘. Yet, our planet is becoming a husk. A galactic tumbleweed. It is heartbreaking and terrifying to me.
So, I’m happy to languish on level -055 of Google’s ranking race. I’ll continue to write socially acerbic diatribes at the risk of utterly demolishing my serene perfumer persona. Whatever reviews or positive endorsements may have come so fortunately my way are truly remarkable, and as they fade into the sunset, I will still be chugging along – stirring, sniffing and swooning to myself.
TRNP is my bliss; I hope to enjoy making small batches of beautiful natural perfume for as long as I have a nose. I’m deeply grateful that a few gorgeous human beings on the planet like (and even love) some of my creations. I deeply appreciate their patronage more than I can ever express.
The ingredients I use are precious and ecologically fragile to the point that I totally reject the concept of up-scaling just so I can gain more personal comfort and prestige. That’s not me. I’ll continue to learn how to craft my own luxuries. I’ve been blessed by the true luxuries of abundant creative inspiration, resourceful thinking, careful planning, blending skill and the extraordinary gift of time.
Next to clean water, enough food and safe shelter for my beautiful family, they are the greatest treasures I’ll ever know.
-top photo from The Serpent’s Book of Lamentations a 3 act play written and directed by Teone Reinthal ©2016
– other photos of early, one-off fragrances (some in hand-painted bottles)