Teone Reinthal

bw-drawing-teone-ish.jpgThere’s a whole lot of guff that surrounds perfume and its multi-billion dollar industry. I’m very cynical about all of it. I’m a strange, introverted artist who deliberately goes against the grain. You’ll never see me at swank parties or lavish events; people+booze scares me.

I deeply appreciate being paid for my work, but I’m not driven to chase money. I don’t network, build empires or talk very much. I just really love making perfume, writing and being in quiet places. These days I mostly only wear my own perfume, it ticks all the boxes and I know what’s in it.

I don’t rant about naturals versus synthetics, as I’m really only focused on composing real perfume. Not remedies, not divine elixirs, no angels or ascended masters helped me (well, none that I’m aware of).

I make no claims about what my perfumes will or can do for you, only that I’m a demanding nose and I require my fragrances to be seamlessly blended, to arouse wonder in the wearer and create sufficient longevity and sillage.

I am not a member of any guilds, foundations, committees, forums, clubs or societies. I don’t enter competitions or contests, my art stands on its own merits.

People often invite or urge me to ‘shop-stock’, however I don’t accord with the way so many sales assistants are trained to operate within the perfumista paradigm. The snooty elitism and the assumed air of glib superiority that wafts around the hallowed grounds of cliques actually causes me to retch. Of course there are many elegant and fascinating perfumistas whose wit and charm I adore. I just love authentic people and real perfume. So…TRNP is not sold or distributed by any other businesses, individuals or retail outlets, (although… I’m talking to Meredith about stocking some of my wares in her shop ‘Odd Mountain’ – in the Blue Mountains, because it’s a very cool place indeed!). Currently, however, all my perfumes are available solely from me.

I supply fragrances to my patrons in Australia, New Zealand, Japan, Taiwan, Singapore, Malaysia, Pakistan, Saudi Arabia, Israel, Spain, Italy, Greece, France, Holland, Germany, Finland, Russia, UK, USA and Canada. Now seeking customers from Iceland, Hawaii, Latvia and El Salvador.

William Blake said I must create a system, or be enslaved by another man’s. I will not reason and compare: my business is to create.

I love that.